Able Carry

The brand makes gear to
“Carry your best days forward”.

As a small team in a big city, they understand the ever-evolving needs each day brings; no two moments are the same, and experiences are made better with the right gear, Able Carry bags are crafted with care to keep up with whatever the day brings, providing a refined approach to everyday carry.

To elevate Able Carry to a premium level, our team collaborated both internally and externally to refresh the brand's typography, website, photography, and illustration.

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The website refresh aims to optimise the layout hierarchy and enhance the user experience. It strives for a balance between aesthetics and functionality to better interpret and showcase the essence of the products.

An interactive search bar provides keyword suggestions, simplifies website content and visual elements, and makes users’ selection more efficient.

The "Backpack" page's "Thumbnail" view lets users select products in their available colours.

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The "Compare" function displays backpack details and lets visitors compare multiple products simultaneously.

Visitors enter “Setup Guide” to learn about their products’ features.

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Specific layout to emphasise Able Carry's use of durable fabrics, which create long-lasting products.

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The photograph captures the lightness of a model carrying a backpack as they move freely through the streets of Stockholm. It showcases the product's thoughtful compartmentalised design, making it easy to organise personal EDC (Everyday Carry) items.

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  • Thirteen Daybag

  • Daily Plus

  • Daily Plus

  • Max backpack

  • Max EDC & Max backpack

Using illustrations to depict the joy and energy of people who carry themselves with Able Carry. It is a core component of its brand identity to establish a distinct, charming aesthetic that complements its technological and functional aspects, softening the rigidity of its layout while adding a touch of humanity and sophistication.

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  • Bottle Sling

  • Year of Snake - Max EDC

  • Daybreaker 2

  • Max EDC

Client: Able Carry
Web design: Studio Earth
Programmer: Will Wong
Photography: LEAF Collective, Amanda Kho
Creative: Julian Chow, Judy Chen, Enrique Batalla, Jeffery Leong

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