Return to the Elemental | The Alchemy of Aman
In the year of 2026, Aman returns to the elemental; earth’s forces shaping every journey. Four Sanskrit symbols are created for the 2026 campaign that are deeply cultural and linked with wellness. Across 20 countries, 35 sanctuaries invite boundless exploration and deep, spiritual awakening, guided by the fundamentals – air, light, water and space.
In a world drifting ever further from the natural, Aman offers a rare return. Places where light, air, water and space work their quiet alchemy. Where the sun’s arc guides daily rituals, each physical breath connects to something greater, and healing, wisdom and a profound feeling of freedom are found in these four, magnetic forces.
Through sunrise rituals, invigorating journeys, healing immersions and boundless exploration, these elements become the true substance of wellness. Unified and appreciated, they distil a rare clarity and calm, restoring the sense of joy, wonder and connection modern life so often casts aside.
- Aman
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Air
Infinitely Connected
With each breath we take we connect to something greater: air is the catalyst that reveals a profound connection between the self and the wider world.
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Light
The Illuminating Force
From dawn’s first rays to its final glimmer at dusk, light offers comfort in its steadfast rhythms that guide our daily rituals.
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Water
Powerful Motion
Water not only restores, it also teaches and transforms, inviting us to learn from its effortless ebb and flow, surrender to its powerful force and trust in its tidal patterns.
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Space
Harmonious Spaces
Stillness, movement and presence. Space offers the freedom to explore them all. Architecturally, it reveals itself in expansive villas, pavilions opened to their soaring eaves and atriums that invite beneath volume and vastness.
Client: Aman Group
Creative: Aleksandra Szymanska (CD), Judy Chen